AI Guidelines for FLC marketing and communications

This document is a companion to FLC’s institutional AI Guidelines. It provides practical, role-specific guidance for staff, faculty, and student workers using AI tools to support content creation, design, branding, and digital storytelling on behalf of FLC.

Scope of use

This guidance applies to AI use in and for:

  • Web content, email campaigns, and social media
  • Print and digital publications
  • Photo and video production
  • Advertising and recruitment materials
  • Internal communications and presentations

Where AI can support your work

Written content
Visual content
Brainstorming and research

Workflow integration tips

Phase How to use AI
Planning Identify parts of your project where AI can reduce manual effort or unlock ideas
Drafting Use AI to speed up rough drafts—but always layer in brand and tone
Review Always include a human edit for voice, consistency, and accuracy
Approval Tag AI use in your project notes when submitting content
Reflection Note which prompts or outputs worked well and share with colleagues

 

Best practices for prompt design

  • Include FLC tone, voice, or campaign context when prompting
  • Share examples of past content to get on-brand results
  • Refer to FLC’s mission or audience profiles to shape responses
  • Keep a shared list of tested, effective prompts (and share with colleagues!)

AI attribution standards when AI contributes to the final deliverables

AI is now a regular part of many content creators’ workflow, much like any other tool in our tech stack. While we don’t require formal attribution when AI contributes to a project, we prioritize transparency in our usage.

Tool access and support

  • Use only approved tools listed by the AI Resource Group
  • MarComm maintains a list of recommended tools for creative and editorial work
  • Training is available through Reed Library, the MarComm team, CTL, or the FLC AI Institute
  • Contact your supervisor or the AI Resource Group before using new tools not yet evaluated

Editing: AI tools can answer questions about AP style, but should be checked, as not all tools are current. Reach out to MarComm for more information on available AI tools to help with writing that adheres to the institutional brand guidelines.

Further reference

Better Images of AI: A Guide for Users and Creators