FLC trademarks are established and maintained by the Marketing & Communications department. They may vary in size, but cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements. Aspect proportions must be maintained as provided to avoid inconsistency and the misrepresentation of the brand in unintentional ways.
FLC trademarks | Using the FLC logo | About licensing | Violations | Limitations | Co-branding | Licensed vendors | Costs
FLC trademarks
Fort Lewis College owns specific trademarks, trade names, and service marks, including:
Names and phrases
- Fort Lewis College
- FLC Skyhawks
- Skyhawks
- FLC in Durango
- Fort Lewis College in Durango
- Colorado’s public liberal arts college
- Colorado’s campus in the sky
- FLC athletics
Logos and symbols
- FLC’s official seal
- FLC’s signature marks
- Any official FLC logos
FLC names, logos, and trademarks must not be altered or used without approval. Proper trademark symbols are required, and the FLC seal is restricted to authorized use. Unauthorized or inappropriate use is not permitted.
Using the Fort Lewis College logo
When using FLC’s logo or trademarks, follow these guidelines. If you have questions, consult FLC’s trademark policy or contact us.
About licensing and royalties
Licensing
Use and reproduction of licensed Fort Lewis College’s trademarks for apparel and merchandise (anything for retail, like stickers, souvenirs, clothing, mugs etc.) must be produced and manufactured by a licensed vendor.
Royalties
Royalties are collected on all items resold, including for-profit retail and fundraising.
Licensing and royalty exemptions
Items for giveaways may be royalty exempt. To request a royalty exemption, submit your design and product to the Marketing & Communications Department for review.
Marketing and promotional materials (brochures, postcards, posters, flyers, tabletop banners, tablecloths, and retractable banners) used in marketing do not require licensing or royalties, but trademarks must still be used in compliance with the brand guidelines provided by FLC’s Marketing & Communications Department and designs should follow branding guidelines. Please reach out with questions.
Violations
Unauthorized merchandise may be considered counterfeit or infringing and subject to legal action.
Limitations
FLC will not license any use of trademarks that:
- Disparages the college or its trademarks
- Is libelous, offensive, or vulgar
- Constitutes an unfair trade practice
- Reflects negatively on the college
Co-branding
All co-branded use of FLC marks with other trademarks must be approved by the Marketing & Communications department. FLC reserves the right to confiscate unauthorized products.
Licensed vendors
Choose a vendor from the approved list. They are familiar with FLC’s branding guidelines.
If your preferred vendor is not approved, you they can apply for a license by contacting
applications@clc.com or visiting
CLC's application site. Please note that vendor approval can take time so plan accordingly.
Costs
To become a licensed vendor, the manufacturer of merchandise will pay the licensing fee to CLC of $250 for the first year and $200 annual fee for subsequent years.
Royalties are charged at a 8%.